Privacy Policy

1. Introduction

My Maple North Canada Inc. (NEQ 1170002345) ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lottery ticket purchasing service at mymaplenorth.com.

By using our service, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide when registering for an account or using our services, including:

• Full name, date of birth, and contact information (email, phone number, mailing address)
• Government-issued identification for age and identity verification
• Payment information and transaction history
• Lottery ticket selections and purchase history
• Communication preferences and account settings

2.2 Automatically Collected Information

When you access our website, we automatically collect certain information, including:

• IP address, browser type, and device information
• Usage data, including pages viewed and time spent on our site
• Cookies and similar tracking technologies (see Section 8)

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To process your lottery ticket purchases, verify your identity and age, and manage your account
• Communication: To send you transaction confirmations, draw results, account notifications, and customer support responses
• Legal Compliance: To comply with applicable lottery regulations, anti-money laundering laws, and taxation requirements
• Responsible Gaming: To implement and enforce responsible gaming measures, including self-exclusion and spending limits
• Security: To detect and prevent fraud, unauthorized access, and other illegal activities
• Improvement: To analyze usage patterns and improve our services

4. Information Sharing and Disclosure

4.1 With Lottery Corporations

We share necessary information with official Canadian lottery corporations to purchase tickets on your behalf and process any winnings.

4.2 Service Providers

We may share information with trusted third-party service providers who assist us in operating our business, including payment processors, identity verification services, and IT infrastructure providers. These providers are contractually obligated to maintain confidentiality.

4.3 Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, including to tax authorities and law enforcement agencies.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

4.5 With Your Consent

We may share your information for purposes not described in this policy with your explicit consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Account information: Retained while your account is active and for 7 years after closure
• Transaction records: Retained for 7 years as required by tax and financial regulations
• Identity verification documents: Retained as long as required by anti-money laundering regulations
• Communication records: Retained for 2 years

6. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of sensitive data during transmission and storage
• Secure servers and firewalls
• Access controls and authentication procedures
• Regular security audits and vulnerability assessments
• Employee training on data protection and confidentiality

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Subject to applicable privacy laws, you have the following rights:

7.1 Access and Correction

You have the right to access your personal information and request corrections to inaccurate data. You can update most information through your account settings.

7.2 Data Portability

You may request a copy of your personal information in a structured, commonly used format.

7.3 Deletion

You may request deletion of your personal information, subject to legal retention requirements and legitimate business needs.

7.4 Withdrawal of Consent

Where processing is based on consent, you may withdraw consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

7.5 Marketing Communications

You can opt out of marketing communications by using the unsubscribe link in emails or updating your preferences in your account settings.

To exercise these rights, please contact us at [email protected]

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. For detailed information about our use of cookies, please see our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are intended for individuals 19 years of age or older. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated through email or prominent notices on our website. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For privacy complaints or concerns, you may also contact the Office of the Privacy Commissioner of Canada:

13. Governing Law

This Privacy Policy is governed by the laws of Canada and the province of Quebec, where applicable. It complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and provincial privacy legislation.